Users have realized consciously or unconsciously that they can take advantage of the way the brain actually works and processes information. In his important research of thinking preferences and its relation to creativity, Ned Herrmann estimated that at least 25% of the population prefers to look at the big picture right from the beginning. Visual mapping tools recognize that not all people prefer to think in linear mode, – and then supports them in allowing their initial approach to a subject to flow freely.
But that’s just the starting point. Once users can see what the ideas are, they naturally move on to refine them. Phrases like “ordering thoughts” “refining ideas”, defining scope” culling from the many” “organizing” “seeing relationships” “reducing complexity” all suggest active minds at work. “I find VisiMap a useful tool to lay out visually all the ideas that could be in a film (usually far too many to include) then sorting and culling, trying different combinations of ideas until robust patterns are identified to suggest the story arc,” observes Peter Shepherd. The benefit is simplicity. When items are all on the same page, it is easier to see what one is thinking.